Jim Mhoon is a marketing and communication expert who specializes in building audiences to take action on behalf of non-profit organizations. Jim has successfully created strategies and implemented tactics for a diverse client-base, including: education, senior care, broadcast and media, youth camping, human services and international relief and development.
Prior to creating his consulting practice, Jim’s work history included human resource recruitment and management, media production, project management, brand development and management and creative innovation.
Notable projects include:
- As manager of employment, Jim deployed a team of five to move a corporate headquarters from Southern California to Colorado Springs, CO. In three months, that team screened, interviewed and hired over 360 people with an excellent retention rate and department head satisfaction.
- As operations manager for a video production division, Jim successfully planned and executed over 100 hours of consumer video released into the retail and broadcast marketplace.
- As product development manager, Jim improved efficiency and strategic focus of a team of editors and producers to cut costs and staff turnover and increase productivity and customer satisfaction.
- As program director, Jim implemented a turn-around strategy for an international organization growing a key audience segment to over 250,000 families within three years. Concurrently , he improved the program focus resulting in greater client satisfaction and increased donation activity.
- As vice president of marketing and communication, Jim re-branded a multi faceted non-profit organization providing mission clarity, common focus and sense for the strategic purpose of each division of the organization.
- Jim implemented promotional and sales processes that resulted in all time high enrollment in a private school, turned around plummeting enrollment in two summer camps and increased inquiries for a local senior living community.
- Jim designed and planned nationwide children’s program that promised to move a popular brand to a sophisticated new revenue and relationship development model. The new program opened new market segments and provided an exciting new avenue for existing audiences to engage.
Whether they are seeking new clients for fee for service operations of donors for charitable programs, Non-profit leaders turn to Jim for help with their brand identity, outreach and donor conversion programs, integrated marketing and communication planning and execution and new program innovation, implementation and improvement.
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